Victoria Hayes grew up in Toronto, Canada. Her first major exposure to fashion was the television program ‘Fashion Television’ hosted by Jeanne Beker. Hayes always loved art and design, but fashion took a backseat until her last year of pre-med studies at McMaster University with a realization that her passion for fashion design outweighed her interest in pursuing a career in medicine.
Hayes enrolled in summer courses at Central Saint Martins College of Art and Design and later at Parsons The New School for Design where she graduated with a BFA while winning the prestigious school’s top honor, Women’s Wear Designer of the Year in 2014.
Hayes enjoys a wide range of inspirations that are perpetually shifting, however the notion of empowerment is always at the core of her designs. Her aim is to make the wearer feel strong and confidant, thus positively impacting one’s interactions with the world. Hayes’ design signatures include astute attention to detailing with hand painted prints, colorful silks and ornate embellishments all centered around the dichotomy of present-day womanhood: beautiful and aggressive, romantic yet protective, tough but precious.
Since her debut for the Fall 2016 season, Hayes has become a favorite among celebrities such as Lady Gaga, Andra Day, Ariana Grande, Alicia Keys and Cardi B among many others who have worn her designs to the highest profile events. Her work has also been featured in numerous publications including WWD, Vogue Italia, V Magazine, Harper’s Bazaar, Elle Magazine, Nylon and Paper Magazine.
For more information, please contact Matt Scheier at MAO PR at 212-226-8510 or email@example.com